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  • This is how it goes:

    1. New business starts.
    2. New business does well.
    3. New business grows too fast and struggles.
    4. New business decides selling less stuff for more money is the key.
    5. It doesn't work like that.
  • although Rapha managed it ok, i think they were more ahead of the curve in terms of where the market was- now everyone is getting in on the game....

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