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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
Prole.
from http://ec1collective.com/p/philosophy
*The EC1 Collective was founded on strong principles that seek to advocate the interests of its members before all else. We're not a cycling club in the traditional sense but rather a community of like-minded bike enthusiasts whose propensity to enjoy the finer things is maximised through an aggregated representation.
Yes we come together socially but our gatherings are about meeting the brands and products that make our sport so colourful.
Our aim is to move past the current marketing model of the UK cycling industry where manufacturers & retailers define the value exchange. Instead, our high-net-worth members have empowered themselves under a collective voice, the EC1 Collective, that see's them dictate the value and experiences they want.
And this way our beloved industry players win too. Through this reverse marketing model they are driven directly to the most relevant sources of trade.
Our data driven model enables this granular matching up process.
Naturally its all about critical mass so as you read this as a member or trade partner of the Collective, know that our numbers are swelling fast. With deep roots within the media & banking institutions themselves, the EC1 Collective has already reached well beyond that all important tipping point.
See our calendar of experiences for the very latest ways to participate.
And remember to contribute to the community's power by filling in your member preferences in our data section.*