Poetic-
Exactly, or ridden in red hook competitions.
But seriously, the business model (if you wanna call it that) is kind of genius from an economic perspective. You buy cheap bikes, take off most of the parts, sell the bikes at ridiculous prices to people who are tricked by your marketing and sell the parts elsewhere. In case of that gary fisher bike their profitmargin must be close to 1000% (if they ever sell it) since I don't think they paid more than 20 Pounds for the original bike and maybe another 30 Pounds for a rattle can + some shitty parts.
p.s. as for the 780GBP Bianchi, it's not even clear whether it is the entry-level gaspipe Bianchi they claim it to be. Could just be any POS bike painted in celeste...
This has written foffa all over it...
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Sig_Arlecchino
nah, I'm sure it's mostly very experienced riders buying these ;)