Different price points for OEM groupsets on new bikes I'd imagine.
That was my question: would making Sora 10/11 speed make it that much more expensive for Shimano and therefor the customer?
Pricing with groupsets has never really fitted with actual cost, it's mostly about perceived value and branding.
I'd imagine the profit margin on Dura Ace is significantly higher than the profit margin for Sora.
@Ste_S started
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That was my question: would making Sora 10/11 speed make it that much more expensive for Shimano and therefor the customer?