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@Fox
I don't know, I was asking a question really. To me if an organisation has an interest in reaching a particular outcome, it isn't suitably qualified to do the research, but I don't know how academia works, and as someone who works in the media I would never feel qualified to comment on it ;)
Seriously though if an academic type cared enough to have a look at the website and research I would be interested to know what they think.