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I think it's about two things really. Firstly pro racers tend to be slightly absent in their children's lives so having them up there is a statement that the children are still important to them. Secondly I think it's a bit of a push back against the culture of a sport that still uses podium girls. The TdF has moved on a bit from scantily clad models but its still putting up kissing eye candy.
The_Seldom_Killer
One thing I will never get, wtf is it with taking your children on the podium?