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Considering the last I heard from Shimano was 'the pro peloton are not interested in wireless shifting', I would say they're either scrambling for time, or have been completly caught sleeping by their competition.
eTap has had a ~2 year trial in the pro tour, so it's not like Shimano didn't know it was coming. I guess we'll see when they finally volte-face on their wireless opinion
yup, and I'm aware of Tesla's slice of the pie in comparison to Ford too.
@hippy I'm going to stick with my Tesla analogy. Just wait for Shimano to clock on that wireless shifting is the future... I'm sure they'll have a revamped Di2 group out for 2020, maybe, if they're lucky.