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amey-
yup, and I'm aware of Tesla's slice of the pie in comparison to Ford too.
@hippy I'm going to stick with my Tesla analogy. Just wait for Shimano to clock on that wireless shifting is the future... I'm sure they'll have a revamped Di2 group out for 2020, maybe, if they're lucky.
MechaMorgan
I'm not sure that 'johnny-come-lately second best' is a market position any company wants to be in, but if laurel-resting and ripping off the hard work of others counts for anything they're doing a fair old job of it :)