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spindrift
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This was discussed a while ago. A fair few people seemed to disagree with it on the basis that although the message was sensible, having it on the back of a lorry meant that the lorry driver may attempt to evade their responsibilities to look properly on the basis that they had a big sign.
Personally I think it's a reasonable enough approach. The message is sensible and arguing about the medium is a bit of a stretch.
aggi