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  • And do support that position with things like their own crank, system integration etc, creating a BB standard and then releasing it to the world to (badly) implement and so forth.

  • This is true, but Specialized could talk just as credibly if they saw it as integral to their success - they have their own crank - ironically based on BB30 and the lightening crank - and they have a shock technology (brain) etc.

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