And do support that position with things like their own crank, system integration etc, creating a BB standard and then releasing it to the world to (badly) implement and so forth.
This is true, but Specialized could talk just as credibly if they saw it as integral to their success - they have their own crank - ironically based on BB30 and the lightening crank - and they have a shock technology (brain) etc.
And do support that position with things like their own crank, system integration etc, creating a BB standard and then releasing it to the world to (badly) implement and so forth.