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They are not using the Bitcoin blockchain. They'd be mad to use it because the governance issues that are plaguing the BTC project. BTC has failed the decentralised governance test and the future isn't clear.
They would only be missing the point if using a proprietary blockchain to support a currency within the confines of their corporation. There are quite a few benefits to using blockchain for immutable ledger, compliance, notary and even inventory and audit purposes.
Stonehedge
@Sparky
@Stonehedge Are you using the bitcoin blockchain of have they demanded their own, thereby missing the point?