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@Arducius
A lot of people justify eating meat "because it tastes nice"* and they don't care (or don't know) about the other aspects (animal welfare, envoronmental etc), so if you want to convince those people to eat a plant based diet then providing a substitute for taste/texture seems like a good idea.
(I still think meat tastes nice, I just choose not to eat it these days)
* this was me for a while