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Johnnyw
Interesting stuff:
http://fatgayvegan.com/2016/04/05/plant-based-burger-looks-and-tastes-like-meat/
They've certainly got their USP sorted, bearing in mind that while this looks a lot like meat mince in the video, you can't taste it from that. Hopefully, it's not some belated April Fool's video that's got misfiled somehow.
As for 'would you eat it?', I'd probably try it at least once, although I once had an uncomfortable experience in a Chinese restaurant when I ordered something that had imitation prawns in it. Those tasted so much like actual dead prawns that I couldn't bear to finish them. I'm certainly not too keen on it oozing 'a blood-like substance' when you eat it.
It's interesting what they claim about 'heme' and how that is supposed to be what gives meat its 'meaty' flavour. It's clearly a gross simplification of what is understood by 'heme', as a casual glance at Wikipedia suggests, but you never know, there may be something to it.