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Do you mean skin colour?
Well, I think the polite term is marketability, and it's obviously not as simple as just colour.
If you look at the Forbes list (not likely to be 100% accurate, but a handy general guide), genderway seems to be more telling than colourway. Maria and Serena are both massive outliers for their gender in terms of endorsement earnings.
gbj_tester
Do you mean skin colour?