Bicycle Tag of bike

It was just a bit of fun using this alternative 'address' system I read about that day. It somehow seemed appropriate for a spy related tag. What3words have divided the whole world into a grid of 57 trillion 3m x 3m squares, each of which can be identified using a unique combination of 3 words. The idea is that the brain can remember 3 words far easier than a complicated longitude and latitude reference and if you don't have an address or post code, you could, in theory, use that instead. It has been going since 2013 and I was just intrigued if anyone had heard about it.