-
I'm sure DHB/Endura etc. users will have similar exsiting stories of kit lasting.
My PTJ didnt really outlast other jackets I've used, and didnt really offer extra protection from the elements. But it did fit a little nicer, look a little nicer, and generally feel a little bit nicer. Lots of little bits of nicer, for a Whole load more pricey. But thats how diminshing returns work. Probably best not to try and apply too much Logic to the Nice Things we treat ourselves to.
-
similar exsiting stories of kit lasting
My Pearl Isumi wind jacket / gillet is still in good nick...
... although I stopped using it because I've got a fixeh bomber jacket to commute and a wind jacket for serious leasure riding ;)
I think a lot of the shock in the Guardian advert was because of the jokes cost of the Shadow kit.
Plus people also often don't compare like for like - "I got x, y, z on sale/discount for the same price as a Rapha flannel at RRP".
Depends on what you consider to be good value.
I've had my pro team jacket since 2013. I use it on what is essentially every ride between late October and early March and have done since I got it. No reason I won't be using it this time next year.