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hippy
I think the whole OnePlus thing plays with your psychology, I mean even though my experience with OnePlus ended being a car crash (btw, still waiting for replacement sim tray almost 3 months later and still getting stupid emails from them), when I got the invite last night, I thought for a split second, Oh... I ought to get this. It's the 'exclusivity' that gets a lot of their customers, I think. A bit like buying a raffle and actually winning the prize. The small market share and the fact that there ain't enough of the OnePlus units going round makes people think they are special as opposed to an iPhone where ever other person has it.
That said, their CS is second to none on the shit scale.