It's also very visible. Handy for convincing people that something substantial is happening, when it isn't.
What is the substantial thing you want to see?
Better cycling conditions in London.
As opposed to 'perceived safety' based infrastructure that may encourage take up of cycling, and provide political ballast, but not much else.
Nescafé instant is as good as any coffee. All other opinion on this is HOKUM. @spotter and @Fox would agree.
@Howard started
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It's also very visible. Handy for convincing people that something substantial is happening, when it isn't.