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We have Google Analytics set up which @benjam is monitoring, but that tells us about visitors but not buyers.
Actually we can see analytics data for conversations (a pledge of support) but not value (how much a pledge was for). Generally Kickstarter have been very good to us but their analytics integration and tools for tracking referrals are slightly lacking.
That said analytics does give us everything we need to know about our potential backers: where they're from, what they like, what times they're browsing and how well we're converting them. I'm constantly looking at the figures being a 'bit of a geek' :)
Obviously we're massively grateful (if not a little overwhelmed) by the response on this here forum. So thank you all for your continued support!
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benjam
A bit. Most (42%) of the backing so far has come from direct referrers, which we are trying to work out more detail but KS aren't giving us much more. We have Google Analytics set up which @benjam is monitoring, but that tells us about visitors but not buyers. The forum mail out certainly helped....
The road.cc article helped, we now after more press to get us over the line. Anyone know any cycling journalists? A piece in cycling weekly wouldn't hurt.