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I can see how they raise the awareness but also 99% of the drivers are responsible, safe and in cars and it is more than likely they'd be the people affected by the above.
They are protests and useless (politically) unless they are disruptive. Being tacky and offending sensitive souls like @dancing james probably shows they are along the right lines :-)
There is a place for this type of protest at one end of the spectrum, just as there is town/traffic planning at the other - helping move things forward.
Stop being so English and mistaking 'tasteful' with important.
I can see how they raise the awareness but also 99% of the drivers are responsible, safe and in cars and it is more than likely they'd be the people affected by the above. They are probably just thinking "Why the fuck is the traffic so bad as I jsut want to get home on time for the kids tea" and the twunts in the lorries would have fucked off home by then and so it really won't do much (IMO) with the exception of driving a wedge between the cyclist/driver divide further.