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I suspect it's because Trek have the high volume and high margin stuff sorted - they can afford to buy Loyalty.
I guess this is a good thing if you are a trek customer.
Cannondale cannot - they never nailed the high volume thing, never really got the economies of scale because of their historic focus on selling performance bicycles.
Howard
Wonders if it's because Trek's chairman and majority shareholder is one of the original founders whereas Cannondale are owned by the conglomerate Dorel Industries ? .. just throwing that out there ..