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Canyon. It's integral to their identity (for which they won recognition from Graphis I think).
They quite cleverly only obscure the lower portion, leaving the type completely legible.
Rose (on their bike's downtube) cut off the letterfom around the meanline which doesn't work at all. #doingitwrong
miro_o
This fashion for placing text on bikes so it's partially obscured. Where did it come from? Where will it go?