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  • It might be time for a reversion to core values. I'm talking about a boycott of Rapha and maybe Rapha-burning evening where cyclists can celebrate turning their backs on the hyper-consumerism the brand represents.
    You could be a hippy or a punk like God intended.
    Music isn't about Bose speakers.
    Sex isn't about Agent Provocateur underwear.
    Coffee isn't about expensive flat whites.
    Cycling isn't about Rapha.

    Okay, coffee is about expensive flat whites, but all the rest are true.

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