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Could you post a screenshot? I think strava hardly pushes for conversions. The usability of premium features is subjective but they should push premium a little more by showing what it'd be like (trials which they do but not as effectively) and sample screenshots/videos of premium stuff ..
amey-
BOSH. For @Greenbank too. There are plenty of fun things you can do with power meters but I don't have one right now so can't say.
croft
I really like the newly updated "fitness and freshness sections" would be good use for your power meter etc. if you're not clued up on that front. Otherwise there really arn't that many particularly great features - but I've already paid for the 12 months.