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Thanks for your response, and you're probably right. I still don't really see the need to recommend something cheap and cheerful when real specialty coffee is actually not expensive.
Of course light roasted coffee doesn't have to be expensive and good quality, but when it comes to being scientific about roasting, there is definitely a small band of profiles that works for each coffee. You can't just roast a nice 90 point kenyan to second crack and expect it to work.
Could you please pm me about how you proved that?
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Could you please pm me about how you proved that?
One of the very cheap coffees I've roasted got a great review from Caffeine few issues back. I think it proves the point that coffee doesn't have to be expensive to win at cuppings and get great reviews.
There are a number of roasters doing darker roasts using same green beans as their single origin offers, but it helps to shift older crops quicker when new crops come in, and they are good. It's a common practice.
You're problem is that you miss out important info/context when you read it. Waitrose coffee was suggested as a cheap and cheerful option, not as the best coffee out there.
All dark/light discussion is getting boring now. It's only a matter of personal preference. Dark doesn't have to be burned,cheap bad quality beans, and light not always expensive and great quality, as I proved before.