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@bothwell
It is a good one. It'll have absolutely no effect, though - the briefest of googles just turns up the press release and the BBC article being regurgitated word-for-word sans correction over and over again all over the net. A few people are taking the charity to task on Twitter and they've gamely ignored every single one, while at the same time encouraging cyclists to go on one of their charity cycle rides. Fabulous press coup there.
Well-written article over on this highway engineer's blog over it: http://therantyhighwayman.blogspot.co.uk/2014/08/guide-dogs-cycle-eyes-campaign-barking.html