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@Clockwise
Just watched this and while it comes across mostly anti smoking I get that weird feeling it's given a huge amount of air time to discussing how "the industry is changing" and "want's to be trusted again". Buy yeah it mentions how tabacco lobbying got into places it shouldn't and advertising in ways it shouldn't but it isn't in the bbc honest...
http://www.bbc.co.uk/iplayer/episode/b045cjmw/burning-desire-the-seduction-of-smoking-episode-1