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@Velocio
There are such applications, and they take anywhere from 25% to 50% of the revenue.
And it involves enormous JavaScript libraries, that slow down the page loading of the site.
And because it is from a third party, you get a nice tracking cookie with it.
The questions to be asked are:
Would such a thing increase revenue greater than the amount it would cost considering we have a pretty optimised structure already?
How much would the slow-down in page loading affect the engagement leading to a descrease in revenue?
I've always found the answers to both of those meant it far better to sign up directly to affiliate schemes rather than use another intermediary.