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@simy
Yeah me too, considering that a only a couple of years ago they were thinking about fines for not wearing a helmet. There seems to have been an injection of common-sense from local cycling campaigners to government policy.
I do think the cycling safety pdf is quite well thought out.
Cycling is popular here, cars are popular here, and there is a cross over. I hope that the spirit of this campaign takes hold.
Previous (graphic) road safety campaigns have had a positive effect.