Which Groupset?

According to my LBS "some people who just refuse to have Shimano, some people just won't" ...which I think is quite telling.

I thought it was quite interesting this shop's putting DA9000 on all their race bikes (6800 on the CX bikes).

Maybe a shop does it because Shimano is what most of the people think at when speaking about groupset. Go to a supermarket, like Evans or Halford, and 90% of the bikes have Shimano.

Go to a shop like Kinoko or Condor, and you'll see more or less groupsets coming from the three brands!