the guys definitely "A OK", my friend lives a few doors away and he jokingly asked the guy in the shop if he wanted to buy my bike, and he talked for ages about how he doesn't buy bikes off "individuals" like myself.
i bought my rim for around £40 from blb, bought a formula hub for £20 off ebay and then payed evans to build the wheel for £35 which included spokes (silver or black) = £95 but i guess the rear wheel will be more because of the sprocket, but not by much more.
dibs