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Great read!
I'm not typographer at all, but I care about it and it was a nice read. Had always thought typography would be at the center of watch design for all the brands, like center stage.
Turns out it's not.Crazy. A watch it's about mechanical precision, paired with case design and case design must include typography. Wth !
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https://www.britishpathe.com/asset/79519/
And
https://www.britishpathe.com/asset/79597/