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Seems like a reasonably good idea - http://www.kickstarter.com/projects/euanmackenzie/velocitylight-the-intelligent-speedometer-bike-lig
The blurb from the kickstarter:
VeloCityLight - The Project
*The idea behind the VeloCityLight is to make cycling safer. *It is a powerful rear LED light that displays your speed to drivers and makes you bright, distinct and visible on the road.
I’ve been cycling for over 40 years and cycle commuting for over 30. The team at 1partCarbon are all cyclists too. Over many years of cycling in traffic and open roads we’ve had our fair share of incidents with cars, buses and lorries.
The VeloCityLight shows approaching drivers the speed of the cyclist.
Drivers see the VeloCityLight and can associate the displayed speed with their own rate of travel. It’s a prod, a mental prompt to re-evaluate their own rate of travel and their subsequent actions. It's effect on drivers is fundamentally different from any other red light, A red light is just another red light. A colour remains an element in sensory memory, it's fleeting and passing. A number is a meaningful symbol that has to be processed, registered and stored in semantic memory. This is what makes the VeloCityLight something special.
Regardless of whether the cyclist is travelling at the speed limit or at a gentler pace, VeloCityLight gives the approaching car more information about the cyclist in the visual noise of traffic, day or night. -
Ah, well I have learned something useful today then. I will avoid Tredz.