If you're being charged £5.00 a click I can pretty much guarantee that your quality score is very low, which is the measure of how "good" Google thinks your website or landing page is for the search terms that you are advertising on.
You need to group your keywords and campaigns really logically and send traffic to the right pages to get the best quality score.
If you're being charged £5.00 a click I can pretty much guarantee that your quality score is very low, which is the measure of how "good" Google thinks your website or landing page is for the search terms that you are advertising on.
You need to group your keywords and campaigns really logically and send traffic to the right pages to get the best quality score.