LFGSS
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
The new bike hire scheme is a clever way of turning us into mobile billboards for Barclays.
WPP, the world’s biggest advertising agency, charges £3,625 to bike an advert around London for a week. If you use a Barclays bike every day for six months, you should be entitled to nearly £87,000. So here’s the plan: this time next year, every single Barclays human billboard should pedal down to head office in Canary Warf and invoice them for services rendered. The £1.7bn bill would wipe out a fair amount the profit they declared last year.
http://www.viceland.com/wp/2010/08/the-truth-about-sponsorship/