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right, ehh..
i sort of chose fixed gear riders as a focus group. a group of people i would base the design of my product on. I will probably not design specificaly only for them, because that would make any possible outcome way too specific. (ie it would not sell enough). the part of the project i don't like is that it's supposed to be about marketing. this is a classic marketing strategy, supposedly aiming a project at an urban youthculture could help other young people get interested. kind of like using extreme sports in a coke or pepsi commercial.
but because i like fixed gear and single speed and because i HAD to choose a group of people, this is my choice.it's not supposed to be any kind of product yet. it COULD be a communication device embedded in clothes, but could also become something different all together.this is just a direction i need to work along, but no real concepts have been made yet.
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Good morning to you all!
I'm Almer, a student of industrial design and engineering in Rotterdam (the Netherlands).
I dont ride fixed myself yet, but i got a couple of single speeds which i like to rip around town with.
The reason i'm posting here is that at the moment i just started a school project in cooperation with motorola about communication within urban youth subculture scenes.
As a subculture scene to work with i went with fixed gear riders, knowing some around town here, and liking the attitude and ideas of the scene around here.
I've just been doing some research up to now, not working on any real products or concepts as of yet. But next week from tuesday till saturday our school will be travelling to liverpool to collaborate with some design students at Liverpool School of Art & Design (LJMU). Here we will be working out some concepts, focussing on communication technology in clothing and sportswear. (in my case specially designed for fixed riders)
what i was wondering is if anybody would like to meet up, maybe discuss some concepts i had in mind or come up with some brilliant shit together ;)
or if anybody could point me to some local spots where fixed riders hang out?I don't really know anything about my schedule yet, so can't make any appointments right now, but it'd be nice to know if anyone's interested!
maybe see you later?!
Almer
so, totally did enjoy my stay. did some good work with the guys from LJMU. Final concept i'm going to work on from now is going to be a camera system instead of a comms device, but still fits into motorola's perspective. sorry, but i can't really go into details here.
Defenitely had a good time, even though the only fixed bike i saw was at walker gallery. it was a pretty impressive bike though!