OK, one last suggestion before i crawl back to where i came from.
Traditional Polo clubs?
HAM Polo Club and all the other polo clubs in the UK, think there is about 12?
One day, it could make for an excellent game or "noise"– Horses v Wheels? i'd go!
Just a thought, but what about Time Out (online)? It might not be "on brand" but could spread to a wider market (Time Out is a global "what's on" for tourists and locals) or raise new interest among readers/masses - ultimately supporting this event and planting seeds for any future activities?
.oh go on, one more...
"Green" sites? ..and get all those guys and gals who bought a bike on the "cycle to work" scam, sorry, scheme, an email? Anyway, that's it from me.
Me out