‘SWAINS LANE.N’ : clothing collaboration / riding wear

How about collaboration to create something new?

(aware that plenty of forummongers are with employment within bicycle industries - so with the skills and know-how to make things)

How about making something ‘Made in London’, that links to a London legacy landmark (!),

photo credit

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inspiration / reference,

HACKNEY GT
(perhaps SWAINS LANE could be more ‘high end’ - eg. made of materials that are naturally breathable, such as merino wool - to reflect/reference the uphill / climbing nature of the hill to which it refers!)

NEPENTHES NEW YORK
(🌃 city construction of garments)

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Contributions / thoughts 💭 are most welcome,

🙏

I'll call my next clothing collection "Le Tour de France", I hear it's very popular.

You started a thread to ask someone to make high end merino cycling clothing called Swains Lane?

My contribution to this thread is to start calling the muddy stripe on your bum/jersey that appears in inclement weather 'swains lane'

'good ride?'
'yeah but I'll never get the Swains lane out of these white assos'

@amey and I are starting a cycling brand named after the iconic Q1. It can only be described as the Balenciaga for nodders, so basically Balenciaga.

Q1anon?

Dibs a skinsuit

Hehe

It was "Khyber Pass" where I'm from. Handy rhyming slang for that part of your anatomy.

Haha yep, I work just round the corner from Khyber pass...

Q1 is sacred, cant be compared to the dirty north london peasant swains lane or whatever

Just applied for the patent of a clothes company Swains lane.n. Thanks for the inspiration

That’s great ad copy.