Hennes & Mauritz and Brick Lane Bikes

http://www.youtube.com/watch?feature=player_embedded&v=yKGzodkyuJE

East London seems to have been the birthplace of fixed gear and singlespeed bikes and I can't help thinking that Brick Lane Bikes had something to do with that...

WTF etc?

it was only a matter of time.

as cringe as this is... having some cheap tees with back pockets/cycling fit could be nice..

So is this going to be sold at H&M for H&M prices or at BLB for BLB prices? If its the former then this could actually be pretty cool if its the latter then I think Id rather spend my cash on Outlier etc

^^ +1. Who cares about the video. There'll be at least one good item out of this.

^ Pretty sure it'll be a heavily mass produced H&M product with H&M X BLB branding sold in H&M. It won't be the cheapest H&M stuff but will still be cheap compared with the more cottage brands.

some discussion of this over in the Epic Fail thread earlier...Text of the Telegraph story is over there.

brick lane bikes has a creative director?

is he the one riding chrome drops without bartape or gloves?

As long as its relatively affordable then I can only see this as a positive really. Granted it would be nice if they'd chose to associate themselves with someone other than BLB but beggars cant be chosers.

brick lane bikes has a creative director?

is he the one riding chrome drops without bartape or gloves?

or bar plugs

Fuk da haters man this is a sick collabo! hope their are good colourways to match my fixie

Fixies are for dicks

I'm with clockwork on this. If good clothing comes out of it, for a decent price, that could even be somewhat sustainable, it's all good.

The whole fixie-brand-collabo thing feels a bit late though

Fuk da haters man this is a sick collabo! hope their are good colourways to match my fixie

hahaha well done.

brick lane bikes has a creative director?

is he the one riding chrome drops without bartape or gloves?

^ Well said that man!

brick lane bikes has a creative director?

is he the one riding chrome drops without bartape or gloves?

he's on here, can't remember his username though. I bought my sister's bike off him. Seemed really nice and genuine.

The whole fixie-brand-collabo thing feels a bit late though

But that's exactly when you want to start rinsing every last little bit out. Maximum crossover appeal.

if its cheap im happy.

but that comment about brick lane being the birthplace is a joke

I hope it'll come over to the Netherlands, and not only the UK.

What's so surprising with them having a creative director? They have their own line of products, someone has to decide what they look like

http://www.youtube.com/watch?v=YaG5SAw1n0c

[ame="https://www.youtube.com/watch?v=YlGqN3AKOsA"]Portlandia
- OVER - YouTube[/ame]

Everybody knows that Scoble gave birth to fixies in a Sicilian monastry aided only by the few monks and his own grit and determination in the year of our Lord, 2003.

he's on here, can't remember his username though. I bought my sister's bike off him. Seemed really nice and genuine.

dibs

What's so surprising with them having a creative director? They have their own line of products, someone has to decide what they look like

This is not what a creative director do though. But instigating a collaboration however, is.