Asda Bike Advert

Has anyone else seen the new TV advert for bikes at Asda? I ask, because it appears that the fork was installed backwards on the first bike they show.

I tried to find a copy of the advert online, but no luck. That said, I DID find this article from the Guardian, which should be required reading for anyone looking to buy a cheap bike:

http://www.guardian.co.uk/environment/2009/jul/22/asda-cheap-bike

I've never heard purple refered to as patronising before?...........gash bike

All the mechanics on here must be looking forward to working on these in the next few months...

18kg!! Jesus christ.

18kg!! Jesus christ.

I'm not good when it comes to the metric system. After checking, I now realise this is almost 40 lbs. Man, that's heavy.

I've never heard purple refered to as patronising before?...........gash bike

she means that it's a ladies bike...so lo and behold it has to be either purple or pink...

18kg!! Jesus christ.

That's quite light for a Saviour.

For a measly £30 extra, you could get a Decathlon Rockrider 5.0 and I would stake money on it that not only would it be given to you fully built, but it would ride five times better and last at least twice as long.

These bikes will do more to put people off cycling than get them in the saddle. What twats.

Not sure having a quill stem is such a disadvantage, but that's a trifling observation when presented with the train wreck that is the rest of the bike.

To be honest I thought They'd been knocking out shitty cheapo bikes for years.

if it was Tesco's it'd be -buy get one free, as its Asda they'll giving them away with Cornflakes

quill stems screw into forks? :S

This bike is designed for a very special sort of customer.

"I'm looking for a cheap bike"

"Just to ride to work on"

"Everyday"

"its three miles each way"

"I don't need anything expensive because I'm not racing"

"Or doing jumps or anything"

"I've got a bad back though so I need full suspension and disc brakes"

"What do you mean this bike is just under £300 (a trek 7.0FX for example"

"I don't care that it'll last me two years and work out at less than 50p a journey bikes are meant to be cheap"

(shows them a giant rock £200)

" I don't like the colour, Theres a motorworld down the road you can get a bike with full suspension and disc brakes for £69.99"

(2 weeks later)

"can you fix this"

"what do you mean you can throw it into the sea for me it's virtually brand new, do you do part excahnge"

The Purple Eagle Sometimes its better to walk

That's quite light for a Saviour.

Arf!

Update: Apparently the forks WERE backward and they are pulling the advertising:

http://www.guardian.co.uk/uk/2009/jul/23/asda-flat-pack-bicycle-dangerous

"A spokeswoman said: "As soon as we spotted the error, we put the brakes on the TV ad and pulled it. Our agency is back-pedalling as we speak and we will be wheeling out the new one tomorrow. Thankfully the thousands of customers that have already bought one have managed to correctly follow the instructions on how to assemble the bike, unlike us."

Looks like the were pre-empting a pun thread...

Looks like the were pre-empting a pun thread...

Oh dear...

This bike is designed for a very special sort of customer.

"I'm looking for a cheap bike"

"Just to ride to work on"

"Everyday"

"its three miles each way"

"I don't need anything expensive because I'm not racing"

"Or doing jumps or anything"

"I've got a bad back though so I need full suspension and disc brakes"

"What do you mean this bike is just under £300 (a trek 7.0FX for example"

"I don't care that it'll last me two years and work out at less than 50p a journey bikes are meant to be cheap"

(shows them a giant rock £200)

" I don't like the colour, Theres a motorworld down the road you can get a bike with full suspension and disc brakes for £69.99"

Cheap shit will break.... personally irritates me to shit that they are so short sighted that they can't see that spending maybe 3 times as much means they will save 6 times as much later.

I personally won't buy an OTP under £400 pounds if it is going to see any serious use. But then not everyone has a 18 year old brother that has an innate ability to break bikes.

Cheap shit will break.... personally irritates me to shit that they are so short sighted that they can't see that spending maybe 3 times as much means they will save 6 times as much later.

Like ASDA/Walmart Corp give a shit. There a corporation whose ONLY interest is the bottom line. The bike prolly costs em a tenner to make in a far away South East Aisan country and ASDA can then flog em for £70. They dont care if it falls apart two minutes after the warranty has run out

Like ASDA/Walmart Corp give a shit. There a corporation whose ONLY interest is the bottom line. The bike prolly costs em a tenner to make in a far away South East Aisan country and ASDA can then flog em for £70. They dont care if it falls apart two minutes after the warranty has run out

i've always been shocked how cheap bikes can be as i would have thought that mining the ore and making metal is quite expensive in itself.

This is the real downer with cheap bikes: they put you off cycling.

So true!

i've always been shocked how cheap bikes can be as i would have thought that mining the ore and making metal is quite expensive in itself.

Guess it might have a lot to do with bulk to help keep down costs, I sure you know that many companies will offer an increasingly larger percentage discount the more you order. As I understand it a huge amount if bikes are made in taiwan lots of competing factories to help keep costs down, so ASDA would just go to to one of the many taiwanese bike factories there and ask em produce a super low cost bike if they order shit loads for all there stores

Like ASDA/Walmart Corp give a shit. There a corporation whose ONLY interest is the bottom line. The bike prolly costs em a tenner to make in a far away South East Aisan country and ASDA can then flog em for £70. They dont care if it falls apart two minutes after the warranty has run out

No fucking shite mate... of course I know they don't give a shit, do you really think I am such a fucking numpty I don't know this. Funnily enough I have been around on this planet long enough to know a business likes to please it shareholders.

I was agreeing with the poster that most people have the attitude he summed up in his original posts. Maybe you didn't see the massive quote at that preceded the body of my own post?

So true!

Yeah... I quite agree.

Once a friend of mine tried my Allez out over his cheapo mountain bike that cost about £10 ... he said "in one pedal stroke that goes as 10 times as far as my bike".

This country. (shakes head)

My mate had a flat pack bike years ago and was a so called expert on bikes, it looked really nice when he built it and he wanted to show it off to his girlfriend so she came done and he rode of up the street then speedily rode back very speedily and he decided to do a rear wheel skid, unbeknown to him he placed the brake levers wrongly and promptly launched himself over the handlebars as he firmly applied the front brake flat on his face eating tarmac in front of his girlfriend and about half a dozen kids from the estate. He said he felt a right tit I called him something else. I think I will email this article to him and ask him if any of relatives work in the cycle section of Asda's