First cycle accessories line launches in TopShop

Just got this press release emailed to me:

**The stylish new women’s cycling specific clothing and accessories company, Cyclodelic, is launching at Oxford Street’s Topshop flagship store on Thursday 9 April 2009. Designed and handmade by two female cyclists in their East London studio, Cyclodelic believes that girls who cycle don’t have to forfeit fashion over function.
With prices starting from £10, Cyclodelic products are filled with functional features, from waterproofing Cordura to reflective seams, and are more colourful than a box of smarties - proof that ladies don’t have to reach for the unflattering fluorescent when hitting the road.

Dawn Porter, journalist and TV presenter said: “When you do something like buy a baby pink Brompton bicycle, you can’t just leave it there – the accessories have to be as special as the bike. And that is why I asked Amy of Cyclodelic to design me a stylish and exclusive bag. I love it and people always compliment me on it”.

Cyclodelic was founded by London College of Fashion student Amy Fleuriot, and textile graduate ex-courier Sarah Buck, with the intention of putting some fun and style back into functional clothes for cycling. Offering everything from beautifully handmade capes, bags, satin cycling caps to customised bar grip tape, colourful mini D lock holsters and jewelled reflective trouser cuffs to stop those pesky trouser legs catching in the chain.

Amy Fleuriot, of Cyclodelic, said: “I am very excited about launching our Cyclodelic range at the Oxford Circus TopShop store bringing our cycling fashion range to what is the world’s largest fashion store. Cyclodelic has previously taken part in London Fashion Week, but it will be even more fantastic to see our designs displayed next to Kate Moss’ collection and bring our take on cycling feminine cool to a new audience”.

Contact Cyclodelic

To see the full range of accessories on offer visit www.cyclodelic.co.uk or head to Oxford Circus TopShop from Thursday 9 April to say hello. Prices start from £10.

Life style and product high res pictures are currently available for download here: http://www.flickr.com/photos/organize/?start_tab=one_set72157615780058010

Notes to Editors:

To celebrate the TopShop launch Cyclodelic is staging the 'Cyclodelic Champagne Bicycle Treasure Hunt' on Thursday 16 April 7pm starting from Middleton Place W1 – hopefully taking advantage of the longer hours of light and mild spring weather. Come alone or bring friends and we will enter you in a team to take part in the social and leisurely affair around West 1. Dispel any notions of a traditional treasure hunt or racing through London – you will be asked to pass through a number of checkpoints that will demand intake of champagne, the completion of creative tasks, and spotting a number of dressed up characters for extra points before finishing at the post ride party at a secret location.

The treasure hunt is female focused but not exclusive to women, but we ask participants to come along in their most stylish outfits. Prizes of Cyclodelic products will be awarded in the following categories:

Most stylish attire
Most creative completion of assignments
Most dashing hat or helmet

Event details

What: Cyclodelic Champagne Bicycle Treasure Hunt

Where: Middleton Place off Foley Street W1

Start time: 7pm

Entry: £5

Post ride party: secret location in W1

Bring A-Z and lipstick

CYCLODELIC
Bicycle Bling for Geared up Girls

AMY FLEURIOT

www.cyclodelic.co.uk
http://cyclodelic.wordpress.com

**
mmm.. liking the girl on the right. Actually liking them all.

lets try again without making reference to ...............
lets push things forward.

This looks like female rapha, lets hope it performs well. Good luck I say.

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Some cross-linking may be in order:

http://www.londonfgss.com/thread18864.html

Jacqui only posted about the Treasure Hunt.

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Oh, good one, cT.

Yeah, apologies for last night's derail.

I wish 'em the best of luck and will be forwarding it on to many a female cyclist in my acquaintance.

lookin like it has huge potential good to see people in the know backing it as well

Good luck to 'em, going through Topshop is a canny move, too.

Also, Dawn Porter on a baby pink Brompton lubes up

The deal with Topshop came about due to work by Tom at London Cycling Campaign. He is a fashionista and worked on several of the clothing retailers last year raising interest in fashionable cycling gear. With the help of a volunteer he chased them up and they gave a presentation to Top Man. Top Shop had initially not been interested but after getting the ideas from Top Man they came on side.

Nothing to do with Amy's hard work developing her own brand, then?

Nothing to do with Amy's hard work developing her own brand, then?
It's everything to do with Amy's work. It was Tom who made the connection.

This is awesome. Looking forward (hopefully) to a guys range.

Hooray for more people having more fun with cycling!

I find the demands for them to do stuff for us men a bit bizzare - they've set up to serve an apparently ill-met need; why should they dilute that?

... i don't see anything that would be confortable to use on a bike in the Top Shop collection ... or maybe I'm just not fashionable ... or too old ... or both :P

Article in the Grauniad today:
http://www.guardian.co.uk/lifeandstyle/2009/apr/06/cycling-women-fashion-topshop

enjoyable evening, lots of glamorous girls on bikes.....if you weren't there you missed out.

http://www.flickr.com/photos/rollapaluza/sets/72157616908870758/

Love this picture of Amy trackstanding, on her golden bike, with golden balloons attached to it:

Much of what happened last night is quite new to London, and much may it develop.

In vaguely related news:

http://www.nytimes.com/2009/04/16/fashion/16CBOX.html?ref=fashion
http://www.nytimes.com/2009/04/16/fashion/16CODES.html?_r=1

"In New York, they ..."

hello girl-with-blue-cardigan-and-white-bike-and-pretty-face.

Yeah blue top girl is making me feel funny inside.

Although I have just had FOUR Weetabix, so it might just be that.

In vaguely related news:

http://www.nytimes.com/2009/04/16/fashion/16CBOX.html?ref=fashion
http://www.nytimes.com/2009/04/16/fashion/16CODES.html?_r=1

"In New York, they ..."

yeah i saw that. not likely to be starting any trends here in london...

hello girl-with-blue-cardigan-and-white-bike-and-pretty-face.

the thoroughly charming Mackenzie of this parish.

yeah i saw that. not likely to be starting any trends here in london...

In London we have much more style.

yeah i saw that. not likely to be starting any trends here in london...

You mean you don't rate the 'Brooklyn' mitts? ;)

White suits are so Martin Bell.