Surlys at Evans - Might be time to sell mine

Built on Alex rims - Yuck

Surlys at Evans

they've got quite a range of fixed now

|³|MA3K

Built on Alex rims - Yuck

Surlys at Evans

No-one's going to yours is a Steamroller, it's quite distinctive after all

some one who works there must have looked out the window at some point and realised that people ride them and other people want to ride them(thats fixed gear bikes not surly's)

surly have an image as some backstreet brand run by really nice blokes with beards when the reality is they are quite big, get their stuff made in the same factories as everyone else and have corporate money behind them, would people still buy the stuff if it had 'Trek' written on it? or pay the same?
they make some nice stuff (their ss cogs and chainrings are excellent) but their branding/marketing is cleverly executed.

if you look at the evans website there is about 15 bikes available now.

http://www.evanscycles.com/dept.jsp?dept_id=4281

i should think so....it is a bike shop after all.

MrSmith surly have an image as some backstreet brand run by really nice blokes with beards when the reality is they are quite big, get their stuff made in the same factories as everyone else and have corporate money behind them,

I hear that.
The reason I bought mine was that although they were well known they weren't really abundant in the UK. It was a good, new, simple, solid, steel frame as a base for my hack-project.
And I paid fuck-all for it.

aidan i should think so....it is a bike shop after all.

i wouldn't say that.

MrSmith surly have an image as some backstreet brand run by really nice blokes with beards when the reality is they are quite big, get their stuff made in the same factories as everyone else and have corporate money behind them, would people still buy the stuff if it had 'Trek' written on it? or pay the same?
they make some nice stuff (their ss cogs and chainrings are excellent) but their branding/marketing is cleverly executed.

It's remarkable really.

fuck it man, it's all about a "Pinnacle Bachelor No 1" in 08

Evans "own-brand" Langster.

there's a few fakangsters appearing around...

This one is my favorite, adjustable stem WTF?
"Iron Horse"

We need a new version of the "spotted" thread.

If anyone spots someone else riding our preferred brand of bicycle we can get ours to the crusher quick time.

Lucky for me I ride an underground/overrated CONdor....

MrSmith said it all.

I had a 1x1 and nice bikes they are too but at the end of the day they are a cheap (to make, not so cheap to buy) basic Taiwanese steel frame. Clever designs and niche marketing like so many bike companies makes them desirable. Surly are part of the (big) QBP group - 'Quality Bicycle Products'.

that iron horse looks to have a quick release front wheel to

modern

just my tuppence to be honest i never liked surly stuff (their lines are brash and not clean and elegant) and that image (god i can't stand their logo) and the fact all their products are slightly overpriced have put me off at all times.

MrSmith surly have an image as some backstreet brand run by really nice blokes with beards when the reality is they are quite big, get their stuff made in the same factories as everyone else and have corporate money behind them, would people still buy the stuff if it had 'Trek' written on it? or pay the same?
they make some nice stuff (their ss cogs and chainrings are excellent) but their branding/marketing is cleverly executed.

Absolutely, it's all about the marketing - look at Rapha, and even Cervelo and Zipp, brands that became damn big in like 2 years only...

I like their blog and this..

Roberto £€$ [quote]MrSmith surly have an image as some backstreet brand run by really nice blokes with beards when the reality is they are quite big, get their stuff made in the same factories as everyone else and have corporate money behind them, would people still buy the stuff if it had 'Trek' written on it? or pay the same?
they make some nice stuff (their ss cogs and chainrings are excellent) but their branding/marketing is cleverly executed.

Absolutely, it's all about the marketing - look at Rapha, and even Cervelo and Zipp, brands that became damn big in like 2 years only...[/quote]

Cervelo and Zipp make good products. So does Surly. Am I forgetting something.. ?? ;)

I agree with everything that's been said, although I think there's more to Surly than good marketing. What sets them apart is design - sure thir stuff is welded in Taiwan but they make interesting, versatile, solid stuff that no one else does. I think it's pricey for what it is but that's life. I'm biased cos I've ordered a cross check, but I couldn't find any other frame that had the same range of verstility. Similarly with the LHT and some of their other frames and bits (e.g Fixxer). They might be owned by a big company but that also gives them the resources to do R&D and come up with interesting stuff.

it's the backstreet image but big marketing reality.
for example brooklyn machine works make badass bikes in a dirty workshop in brooklyn their product is their image. the same could be said for mercian/bob jackson etc they make bikes in grim northern workshops, years of heritage, grey old men smoking woodbines using old tools, old calender on the wall with a big titted bird, dirty tea cups and last weeks racing post lying around but the bikes aren't shipped in by the crate load from taiwan, again the image comes from the product history/location, i don't think you can say that about surly.
as i said i'm not knocking surly it's just an observation about their brand image.