Rapha, nice but a bit pricey?

Kind of, but it's because the sleeve colour hoops on cycling jerseys are always in a specific order and a specific way up, rather than just being a replica of the flag (e.g. British national champ stripes are traditionally three hoops in red-white-blue from top to bottom, rather than a replica of the union flag design).

Brad seems to have forgotten to tell Fred Perry which way up his stripes go.