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@peter_v
@ Oliver
It's very relevant. I agree the stats are not exclusively about racing bicycles and lycra, the commuters in jeans and suits etc. have also been included in them. But you can see the size of the market in total.
I don't think you see how big cycling as a sport is (and has always been) here in NL. If you were to come and ride with me on any Sunday morning with my club we'll see 20-25 more clubs on the road, with pelotons up to 30-40 riders in one 2.5 hour/80km ride.
Among those there are more and more people who are willing to pay a little (...) extra for cycling kit without logo's and screaming colours. Racing bikes have become hip over here too, so people start with them as a fashion accessory and many grow into the sport, taking their ideas of style with them. And there are many riders who buy top of the line Colnago's and Pinarello's, Assos clothing, hand made steel bikes, so the market for Rapha is definitely increasing.
Your remark "As for those who do want Rapha, there are enough other jerseys in the collection to wear Rapha without having the embarrassing word on the front." is stepping outside the style choice/poor translation (deliberate or not) discussion at hand, a rhetorical trick I would not expect from you ;-) Of course you can choose to buy another jersey, that doesn't make this one's design less awkward.