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@h2o
*"Let us suppose you are losing an argument," Boris Johnson wrote earlier this year.
"The facts are overwhelmingly against you, and the more people focus on the reality the worse it is for you and your case.
"Your best bet in these circumstances is to perform a manoeuvre that a great campaigner describes as 'throwing a dead cat on the table, mate'."*
http://www.politics.co.uk/blogs/2013/11/24/the-dead-cat-strategy-how-the-tories-hope-to-win-the-next-el