Hip Hop Skid Bikes / Hipster Sleds / HHSB

That bike got posted on Reddit by the owner - apparently he works in the Mash store.

Got hit by a car on his first ride.

I asked him why he chose that chainring as it looks a little out of place. Apparently because it's 'cheap'. Guy spends $1200+ on a bike and only $20 of that is the chainring?

Maybe because that's his favourite one, or that he was bored of the omnizen cliché.