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@branwen
Why? would be my first question.
As far as I've seen none of them offer a decent degree of accuracy (compared to a garmin, say) and seem to be entirely aimed at people who are mostly sedentary/have little experience of actual exercise.
Maybe I'm just cynical but it seems like another gimmick to make $$$ off first timers who don't know better?
(obv. my opinion is less valuable than someone who actually has one!)