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@goonz
Basically every year the company donates a dollar for every mile run, cycled or swam to charity. It has organised the full trip at cost and will then be donating on top of that. It simply chooses its 'ambassadors' from whoever applies to represent the company and take part.
Its not strictly a sponsored event in that sense. Obviously I will attmept to raise a little for charity myself but there will be no obligation to donate.