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@rhb
I dunno J, I really wish there was a simple way to convert the reams of negativity into a positive message. Thankfully twitter seems to be a relatively small & self contained discussion group. For now at least.
My evidence of culture change? Most recently 10%+ (36/~330) riders at a regional bmx race event arrived via my work programme. Might be sport not utility, but it's also them and their families engaging with cycling, who will therefore be more sympathetic to other forms of cycling now and in the future.