Tørm (Torm Cycling). Nice, and not pricey

I got the Howies 'epic cotton' jacket on sale earlier. Actually I really like the material. I reckon the hype over its waterproofness, breathability and fast drying time is pretty accurate. I cannot comment on longevity yet though.

But apart from a nice tight fit the Howies jacket doesn't have any cycle specific functionality. That's where I reckon Torm can do something.
Put something together in the same harrington style as the Howies and Vulpine, then add some underarm zips, a subtly lower hem over your butt and a zipped rear pocket, and maybe a rear bottle pocket as well .... and you might have yourselves a winner.

I'll gladly do a bit of pro-bono research and project managment for you if you're interested.

Thanks for the offer. It's just me and Al running Torm, we're deliberately small so we don't get caught up chasing the market or the money....its just going to be jerseys and base layers for us....we like simple.